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The Soft Power Podcast


Dec 16, 2020

The competition for jobs, clients, customers, and raises is fierce,  and with a few keystrokes, someone anywhere on the planet or just a few floors above you can quickly determine whether your brand is working for you and if how you’re positioned is going to help you get what you want.

A well-crafted personal brand can help you clearly and consistently portray how you are differentiated among similar professionals, and allows employers and customers the ability to gain insight into what you are about as an individual.

How would your co-workers, superiors, or clients describe you? Do you POP and stand out in your category? Get some feedback from peers you trust and never lose sight of the fact that your brand’s positioning and packaging precedes you.

As of April 10, 2021, the domain "BusinessClass.Expert" was changed to "SocialConfidencePro.com". Links and downloads mentioned in Soft Power Podcast episodes 1 thru 52 may be accessed by simply ensuring the domain in the link is "SocialConfidencePro.com".

 

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