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The Soft Power Podcast


Feb 3, 2021

We like ourselves—that is basic human nature. We are also more receptive towards others who appear to understand us quickly, and this is the secret to camaraderie and connection. Once you have camaraderie, there is a mutual liking, trust, friendship, and affinity. 

The benefits to creating camaraderie with someone are that they will be much more likely to want to do business with you, share information, recommend you to others, and support your ideas. Improved sales, productivity, and teamwork can all result from creating camaraderie with colleagues and clients.

The bottom line is it helps you to establish good interpersonal relationships, which will open many doors for you.

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